Research & Publications
Dr Bahram Mahmoodi Kahriz specialises in consumer behaviour, emotion regulation, and marketing strategy. His research explores the psychological drivers of decision-making and their implications for individuals, organisations, and society. He is actively open to collaboration with academics, industry partners, and policymakers.
Research Interests
Collaboration Opportunities
Dr Mahmoodi welcomes interest in:
PhD & DBA Supervision
Current students:
Niusha Akbari Saneh · Angela Ng · Ghadir Samkri · Jane Lowe
Incoming (2025/26):
Lorenzo De' Mauro · Chen Fang · Sattam Ray
Engagement
Dr Mahmoodi is affiliated with the Consumer Futures Lab | Henley Business School and The John Madejski Centre for Reputation | Henley Business School at Henley Business School.
🔗 View full profile and publications
🔗 Google Scholar
Research Interests
- Emotion & self-regulation
- Consumer motivation, attention, and behaviour
- Prosocial spending & ethical decision-making
- Digital marketing & personalised advertising
- Experimental methods & behavioural research
- Workplace behaviour (ethical/unethical conduct)
- Sustainable consumption & climate action
Collaboration Opportunities
Dr Mahmoodi welcomes interest in:
- Joint research projects
- Co-authored publications
- Doctoral supervision
- Guest lectures or expert panels
PhD & DBA Supervision
Current students:
Niusha Akbari Saneh · Angela Ng · Ghadir Samkri · Jane Lowe
Incoming (2025/26):
Lorenzo De' Mauro · Chen Fang · Sattam Ray
Engagement
Dr Mahmoodi is affiliated with the Consumer Futures Lab | Henley Business School and The John Madejski Centre for Reputation | Henley Business School at Henley Business School.
🔗 View full profile and publications
🔗 Google Scholar